Hey there! I’m Kaitlyn
I’m a copywriter, marketing strategist, playful wordsmith, and proud aunt of two adorable nephews (with a third comin’ in hot).
I’ve worn a lot of marketing hats over the last 15 years, but the creative side has always been my passion.
Writing is where I feel at home.
It’s how I make sense of the world, connect with people, and express myself best.
My voice is my superpower, and my mission is to help brands uncover one that actually feels like them.
Lately, marketing has started to feel… flat. Boring. Dare I say - robotic?
I believe the best marketing doesn’t feel like marketing at all.
It feels like connection.
Being authentic is the only way to build real connection.
It’s built through empathy, perspective, and shared experience – and maybe a little humor while we’re at it 😉
I help brands cut through the noise by finding their unique voice and sounding – dare I say – like a real human, personality and all.
Because people buy from people, not faceless brands or chatbots.
I write emails people actually look forward to reading, stories that inspire action, and messaging that resonates with the humans on the other side of the screen.
Because trust isn’t built through tactics – it’s built in the moments that make people feel seen.
A little more about the work
Over the last several years, I’ve written and optimized copy for a wide range of small businesses – including my own. (Proud female entrepreneur here).
I co-founded a six-figure children’s book and lifestyle brand, where I lead all growth marketing and write copy across every channel. From email campaigns and funnels to product launches, landing pages, and ads, I’ve spent years understanding what it means to turn ideas into messaging that actually converts.
I’ve written:
Email campaigns and funnels (welcome, nurture, sales, evergreen)
Sales pages and product launches
Meta ads and creative testing frameworks that achieved 7.5+ ROA
Website copy, landing pages, opt-ins, and lead magnets
Social copy
Product descriptions that convert
But what I love most isn’t the list – it’s the why behind the work.
I love words, but even more than that, I love what they do.
How the right headline can stop the scroll.
How a playful line in an email can build trust at scale.
How thoughtful, human-centered messaging doesn’t just sell – it transforms.
My approach is deeply rooted in psychology, voice-of-customer research, and insight-driven storytelling. Not to manipulate, but to reflect people back to themselves – to make them feel seen, understood, and inspired to take action.
I’m trained by Alex Cattoni, the award-winning marketer behind The Copy Posse – a global brand that champions authentic, personality-driven marketing. That training helped me sharpen my craft and lean even further into writing copy that connects, builds trust, and moves people.
Outside of client work, I write a weekly Substack where I share personal stories, mindset shifts, and growth lessons – all centered around the belief that people are most magnetic when they’re most themselves. You can check it out here – and if you like it, go ahead and hit that subscribe button.
Let’s bring the authenticity back to your marketing and build real connections that last.
If you’re looking for someone who:
gets you and your audience
understands nuance, not just data
can communicate your offers with clarity and confidence
and knows how to tell a story that actually moves people
I’m your girl.
Schedule a free discovery call and let’s see if it’s a good fit.