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Coca-Cola: My Coke Rewards

 

 Coca-Cola: My Coke Rewards

I played a key role in supporting Coca-Cola’s My Coke Rewards customer loyalty program, collaborating across creative, client, and legal teams to ensure flawless execution. My work included writing creative briefs, producing content, and developing imagery, while also shepherding assets through client and legal approvals. By managing both the creative and operational sides, I helped ensure all deliverables were high quality, on brand, and on time — driving engagement for one of Coca-Cola’s flagship loyalty initiatives.