Meta Ads Strategy & Performance
Overview
For the past four years, I have managed full-funnel Meta advertising for an e-commerce brand, overseeing all strategy, creative development, budgeting, and optimization. I specialize in using data to surface winning ad combinations, scale efficiently, and drive profitable growth - without inflating spend.
My Approach
Creative & Copy Testing Framework: I deploy low-cost experiments to rapidly test hooks, visuals, messaging angles, and audiences.
Data-Driven Scaling: Once winning “super ads” are identified, I strategically scale spend while maintaining a strong ROAS and controlling CPA.
Full-Funnel Structure: Build campaigns that capture cold audiences, retarget engaged users, and convert abandoned carts - maximizing performance across the customer journey.
Continuous Optimization: Monitor real-time performance metrics to refine creative, audiences, and offers for sustainable long-term growth.
Results
Achieved 7.5+ ROAS on Meta campaigns using a structured testing and scaling methodology.
Consistently generated profitable returns during both evergreen campaigns and seasonal product launches.
Created repeatable systems that allow ads to “run on autopilot” while continuing to generate new customers and drive sales.
Sample Ads
