Meta Ads
Creative That Converts
I create Meta ads that combine strong creative concepts with structured testing.
The goal: quickly identify winning ads, scale them efficiently, and drive profitable growth.
E-Commerce Travel Apparel Brand:
There & Backs
Each ad explores a different performance angle commonly tested on Meta:
category disruption, product innovation, convenience, relatable travel moments, and lifestyle positioning.
Sample Ads
E-Commerce Lifestyle Brand:
State of the A
Over the past 5 years, I’ve managed full-funnel Meta advertising for an e-commerce brand — overseeing creative development, testing, budgeting, and optimization.
Testing & Scaling Framework
Creative Testing
Launch multiple ad variations to test hooks, visuals, and messaging angles quickly.
Identify “Super Ads”
Use performance data to find winning creative combinations.
Scale Efficiently
Increase spend on high-performing ads while maintaining strong ROAS and controlling CPA.
Continuous Optimization
Monitor performance and refine creative, audiences, and offers to sustain growth.
Results
• Achieved 7.5+ ROAS on Meta campaigns
• Consistently generated profitable performance across evergreen and seasonal campaigns
• Built repeatable ad systems that continue driving new customers and sales