Video Samples
Long-Form Brand Video
I conceptualized, wrote, directed, and produced this Kickstarter launch video for a travel apparel brand — designed to introduce the brand story, communicate product benefits, and build early excitement for the campaign.
BuzzFeed x Purina – Viral Co-Branded Video Series
I helped lead a viral co-branded video campaign between BuzzFeed and Purina.
To identify the strongest concept, we launched three unbranded pilot videos, each featuring a different dog breed and cast. One quickly went viral within days.
We then re-shot the concept with Purina branding and expanded it into a full co-branded series, driving massive engagement and strengthening the brand’s digital presence.
BuzzFeed x Tylenol – 6 Episode Co-Branded Video Series
I helped spearhead a co-branded BuzzFeed video series for Tylenol that generated 15M+ views.
The concept tapped into BuzzFeed’s signature relatable humor, highlighting everyday moments of “painfully relatable” frustration that naturally tied into Tylenol’s brand promise: relief when you need it most.
The result was a highly shareable meme-style series that drove strong engagement across BuzzFeed’s audience.
The series resonated big time, but the real highlight? A last-minute cameo by yours truly (see: receptionist in "When You’re Overdressed for an Interview"). When an actor bailed last minute, I stepped in and delivered the performance of a lifetime! See for yourself.