Video Samples
YouTube Content Strategy & Scriptwriting
Developed audience-driven YouTube content for Master Coach Hilary Silver by identifying high-impact topics, optimizing titles for search and discovery, writing engaging scripts, and crafting thumbnail copy. Collaborated closely with Hilary to ensure every video reflected her unique voice, teaching style, and expertise while attracting her ideal audience.
Long-Form Brand Video
I conceptualized, wrote, directed, and produced this Kickstarter launch video for a travel apparel brand — designed to introduce the brand story, communicate product benefits, and build early excitement for the campaign.
BuzzFeed x Purina – Viral Co-Branded Video Series
I helped lead a viral co-branded video campaign between BuzzFeed and Purina.
To identify the strongest concept, we launched three unbranded pilot videos, each featuring a different dog breed and cast. One quickly went viral within days.
We then re-shot the concept with Purina branding and expanded it into a full co-branded series, driving massive engagement and strengthening the brand’s digital presence.
BuzzFeed x Tylenol – 6 Episode Co-Branded Video Series
I helped spearhead a co-branded BuzzFeed video series for Tylenol that generated 15M+ views.
The concept tapped into BuzzFeed’s signature relatable humor, highlighting everyday moments of “painfully relatable” frustration that naturally tied into Tylenol’s brand promise: relief when you need it most.
The result was a highly shareable meme-style series that drove strong engagement across BuzzFeed’s audience.
The series resonated big time, but the real highlight? A last-minute cameo by yours truly (see: receptionist in "When You’re Overdressed for an Interview"). When an actor bailed last minute, I stepped in and delivered the performance of a lifetime! See for yourself.